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Feel The Lux

Building a luxury brand in the wellness space demands a delicate balance. The identity must feel exclusive yet inviting, modern yet timeless. For "FeelTheLux," we crafted a complete visual system centered on this balance. Our design uses a high-contrast, minimalist palette and an elegant, custom logotype to evoke a sense of premium tranquility. This showcase demonstrates the brand's versatile and sophisticated application, from a simple business card to modern digital overlays.
The Core Identity: A Versatile Brand Mark
A modern luxury brand must be versatile. We designed this identity to be equally powerful in two key contexts: first, on clean, professional applications to signal trust and clarity. Second, as an integrated element within rich, atmospheric brand photography. This adaptability is the brand's signature, allowing it to feel both premium and authentic without ever overpowering the imagery.
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A Flexible & Scalable Logo System

A modern luxury brand must adapt to any space. We designed a complete logo system, not just a single mark, to ensure this flexibility. This provides the client with a Primary Logo (stacked, for general use), a Secondary Logo (horizontal, for website headers), a standalone Logomark (for app icons or favicons), and a Text Logo. This versatility is crucial for maintaining brand consistency across all digital and physical touchpoints.

Creative Lockups for a Cohesive Brand

We explored a series of container-based variations to give the brand even more flexibility. These "badge" style lockups, designed for circular or rectangular applications, are perfect for specific uses like social media profiles, product labels, or website stamps. This strategic exploration ensures the logo feels intentional and well-crafted, no matter the context or placement.

The Brand DNA: A Minimalist Foundation

This is the strategic blueprint for the entire "FeelTheLux" identity. We chose "Ngetic Modern" for its elegant, high-fashion serifs, which instantly elevate the brand. The Black & White palette is a conscious choice, creating a timeless, high-contrast, and minimalist feel. This combination of "Minimal Line art" and a "Modern, Clean" personality defines the brand's sophisticated and luxurious DNA.

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