Toto HVAC

A brand guide is the key to protecting a client's investment. We built a comprehensive blueprint for the Toto team, pairing the bold, modern "Lemon Milk" headline font with the highly-readable "Poppins" family. This guide defines all color palettes, logo lockups, and whitespace rules, empowering the client to apply their new identity with professional precision and consistency across all future materials.

This is where the new brand becomes a lead-generation engine. We designed a full suite of social media templates that translate the brand's core identity into high-impact marketing. The bold typography, trust-inspiring color palette, and clear calls-to-action work together to create scannable, professional, and compelling content. This isn't just design; it's a visual system built to stop the scroll and drive conversions.

Every real-world interaction is a chance to build trust. We designed all of the brand's professional touchpoints to be clean, premium, and perfectly aligned with the new identity. The use of the deep corporate blue and subtle iconography reinforces the brand's credibility, while the clear typographic hierarchy ensures all contact information is effortless to read. It's a small, powerful tool for reinforcing the brand's quality and professionalism.