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Cobbix

Branding a SaaS product like Cobbix requires a balance between “tech” and “human.” We were tasked with creating a friendly, modern, and memorable brand identity. Our entire design solution is built on a unique, custom-designed logotype that features a clever ligature. This visual “link” immediately communicates connection and automation, creating a brand that feels both smart and approachable.

The Brand in Action: A Scalable Identity System

A modern brand must perform everywhere. We designed the Cobbix identity as a complete system, ensuring it scales flawlessly from the smallest digital icon on a watch face to large-scale physical merchandise. This showcase proves the brand's versatility, demonstrating a cohesive and professional appearance across every digital and physical customer touchpoint.

The Brand Blueprint: A System for Growth

This is the core of the brand's DNA. We strategically deconstructed the main logo into its core elements—including a scalable "bb" ligature—that can be used as a powerful, standalone brand mark. The vibrant, modern green color palette was chosen to communicate "growth" and "automation." This guide defines the visual language, ensuring the brand is applied with clarity and consistency.

Consistent Branding Everywhere

This is where the strategy comes to life. This showcase demonstrates how the established brand guidelines translate into a final, polished web design. By applying the brand's colors, typography, and logo elements with perfect consistency, the final website becomes a seamless and trustworthy experience, guiding the user from a first glance to a confident conversion