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Petgrin

Branding for the pet industry requires a delicate balance of playful energy and professional trust. For Petgrin, we created an identity that feels instantly welcoming and secure. The visual system anchors on a vibrant teal and orange palette—symbolizing health and happiness—applied across a cohesive ecosystem of physical merchandise and digital interfaces to build a loyal community of pet lovers.
The Core Identity: Friendly & Approachable
A great logo tells a story with a single glance. We engineered the Petgrin logotype to be friendly and approachable, utilizing lowercase typography to feel accessible. The design integrates a subtle "smile" stroke and a paw-print accent, transforming the brand name itself into a symbol of care and joy, ensuring instant recognition on any shelf or screen.
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The Brand Blueprint: Visual Consistency

Consistency is the key to building brand authority. We developed a comprehensive visual framework that defines the Petgrin look. By pairing a warm, energetic orange with a deep, trustworthy teal and selecting a clean, modern typeface, we provided the client with a toolkit that ensures every piece of communication feels professional and unified.

Digital UI Components: Scalable Design

In the digital age, a brand must function as a user interface. We designed the Petgrin identity to be modular, creating a library of UI components where the logo and icons adapt to various button states and screen sizes. This ensures that the user experience is not only functional but also visually consistent with the core brand identity.

The Website: Branding Constraints in Action

This is the ultimate proof of a successful brand strategy. The website design is not a random creative exercise; it is the direct application of the brand guidelines we established. By strictly adhering to the defined colors, typography, and mood, the website becomes a seamless extension of the brand. This discipline creates a polished, high-trust user experience that converts visitors into customers.

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Sheridan, WY , USA
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